Sta.sh
Via someone on here, I've came upon finding out that a work I did years ago was copied into a paid advertising. I've seen my stuff used a lot on the internet, either by some t-shirt contest entry, carless reblogging or what not. I've just learned to accept that the internet is what it is and things like that can never be fully prevented. I've almost turned a blind eye to it. This one however really hits my nerves, as you would think a big agency like Y&R would have enough money to actually hire people that can be original..
I've then since tried to contact their CCO, and make him aware of this whole thing.
See email below:
Dear Mr. Amichay,
I've recently found out about the Mercedes Benz print campaign your ad agency did. I love the art-direction and idea in all of the executions! One thing I'd like to point out however is a particular issue I have with one of them (see link below)
[link]
About 5 or 6 years ago I've done a very similar design as a teenager
[link]
I want to make you aware of the obvious similarities between the two. It's quite easy to come up with some funky visual concept portraying the right brain. Anybody can easily think of abstract snazzy stuff representing our creative thoughts. But something this similar? From the handwritten outlined brain, to how the colors are laid out. From the top red to bottom blue rainbow arrangment, and the doodles that come out of it. Not to mention the shadow on the brain base and how the parts of the brain are colored in identically.
I understand and still believe that your ad agency continually strives (as you would put it) for innovation and not just creativity. To steal an idea and make it your own, instead of flat out borrowing. This has been all over the internet and was brought to my attention by an anonymous user from adsoftheworld. Simply google "Sucha Lefty" in the pictures section on google and you can find it everywhere. I honestly don't know why, since it was something I've done when I was very young. But it sure caught on with a lot of people as far back as years ago. Which I can safely assume your art directors Gil Avivyam, Dror Nachumi have stumbled upon. I encourage you to rethink who you hire and trust to carry your company's banner of true relentless innovation.
Thanks for your time,
Yas Imamura
[link]
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I worry about that kind of stuff sometimes too. I had some logos jacked and used for completely unrelated topics.
If you check out this link thought:
[link]
You can see how common it is to take an idea and expand on it and not get in trouble. It sucks, it feels like we should get a patent or something so we can keep control over the ideas. But, what can you do?
Nice work on the original concept, and good job calling these guys out on it.
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Mathew J. Smith AKA Devalchemist
Emperor of The United States of America
Protector of Canadia (Except Vancouver, B.C.)
Thanks for the kinds words! I mean, technically you can set a certain license here on DA. And even with a patent, you still have to manually enforce on people when they do infringe on you. :/ Constantly defending it. It's harder when people off-shore rip you off, you can almost hold them to no jurisdiction at all. :/
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Avatar by *angelishi
Seems like you already know.
I came across the Mercedes ad at jeanniejeannie.com.
FWIW, I like your design best. The mercedes looks too industrial.
(not that any art theft is...but considering the size/reputation of the agency...not to mention that they were probably paid a crazy sum of money...)
Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Directors: Gil Aviyam, Dror Nachumi
Illustrators: Gil Aviyam, Lena Guberman
Copywriters: Sharon Refael, Oren Meir
Executive Client Director: Adam Polachek
Account Supervisor: Yael Yuz
Account Manager: Mayran Sadeh
Head of Strategic Planning: Yoni Lahav
Planning Director: Zohar Reznik
Planner: Nili Rabinowitz
Published: February 2011
That's really ridiculous,
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