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Submitted on
March 16, 2011


2 (who?)
Via someone on here, I've came upon finding out that a work I did years ago was copied into a paid advertising. I've seen my stuff used a lot on the internet, either by some t-shirt contest entry, carless reblogging or what not. I've just learned to accept that the internet is what it is and things like that can never be fully prevented. I've almost turned a blind eye to it. This one however really hits my nerves, as you would think a big agency like Y&R would have enough money to actually hire people that can be original..

Full credit list here:
Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
‏Chief Creative Director: Gideon Amichay

Executive Creative Director: Tzur Golan

Creative Director: Yariv Twig
‏Art Directors: Gil Aviyam, Dror Nachumi
‏Illustrators: Gil Aviyam, Lena Guberman
‏Copywriters: Sharon Refael, Oren Meir
‏Executive Client Director: Adam Polachek
‏Account Supervisor: Yael Yuz
‏Account Manager: Mayran Sadeh
‏Head of Strategic Planning: Yoni Lahav
‏Planning Director: Zohar Reznik
‏Planner: Nili Rabinowitz

I've then since tried to contact their CCO, and make him aware of this whole thing.
See email below:

Dear Mr. Amichay,

I've recently found out about the Mercedes Benz print campaign your ad agency did. I love the art-direction and idea in all of the executions! One thing I'd like to point out however is a particular issue I have with one of them (see link below)…

About 5 or 6 years ago I've done a very similar design as a teenager…

I want to make you aware of the obvious similarities between the two. It's quite easy to come up with some funky visual concept portraying the right brain. Anybody can easily think of abstract snazzy stuff representing our creative thoughts. But something this similar? From the handwritten outlined brain, to how the colors are laid out. From the top red to bottom blue rainbow arrangment, and the doodles that come out of it. Not to mention the shadow on the brain base and how the parts of the brain are colored in identically.

I understand and still believe that your ad agency continually strives (as you would put it) for innovation and not just creativity. To steal an idea and make it your own, instead of flat out borrowing. This has been all over the internet and was brought to my attention by an anonymous user from adsoftheworld. Simply google "Sucha Lefty" in the pictures section on google and you can find it everywhere. I honestly don't know why, since it was something I've done when I was very young. But it sure caught on with a lot of people as far back as years ago. Which I can safely assume your art directors Gil Avivyam, Dror Nachumi have stumbled upon. I encourage you to rethink who you hire and trust to carry your company's banner of true relentless innovation.

Thanks for your time,
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woschtkopp Featured By Owner Apr 4, 2013
i know this thing is pretty old but this is so stupid...i have to say something.

it's not really a new idea. "right half of the brain is the creative half, so i'll make it colorful n stuff". i've done illustrations like that when i was a teenager, just like you. it's the just most obvious way to do it.

i have no idea if they really stole it from you (btw...gigantic ego much?). but the only really annoying thing about this ad is that they just went with the first thing that comes to mind. has absolutely no connection to the product.

and have you seen the other two artworks from the same series? looks nothing like your stuff.

don't flatter yourself. seriously.
yasmeanie Featured By Owner Apr 26, 2013  Professional Digital Artist
Lol, calm down.I understand where you're coming from. I actually did much like the other left-right side brain iterations they've done with the similar idea. Even though the other versions of it felt forced, almost like they were simply forced to make into a "campaign". But I'm digressing--sorry.

I think I even said it myself above--that anyone can come up with the idea. It was really the execution of it, and it was similar to the T. I think would even give you more credit and assume that you're doodle was probably executed much differently even if it's the same cliched idea.

And trust me, this doesn't feel like flattery at all.

Ty for your input however!
Brianna8cD Featured By Owner Jul 22, 2012  Student General Artist
dont know who or even when they made this, but here's another one I think is similar to yours [link]

hope they replied i hate when people steal my artwork or idea
Devalchemist Featured By Owner Mar 7, 2012  Professional Interface Designer
That sucks bro. I posted the newer one on Facebook today and a friend linked me to your article here.

I worry about that kind of stuff sometimes too. I had some logos jacked and used for completely unrelated topics.

If you check out this link thought:

You can see how common it is to take an idea and expand on it and not get in trouble. It sucks, it feels like we should get a patent or something so we can keep control over the ideas. But, what can you do?

Nice work on the original concept, and good job calling these guys out on it.
yasmeanie Featured By Owner Mar 8, 2012  Professional Digital Artist
What an interesting compilation of posters! Wow, Thanks for sharing. It's almost as if originality is lost these days, no?

Thanks for the kinds words! I mean, technically you can set a certain license here on DA. And even with a patent, you still have to manually enforce on people when they do infringe on you. :/ Constantly defending it. It's harder when people off-shore rip you off, you can almost hold them to no jurisdiction at all. :/
Ra1nDanc3r Featured By Owner Feb 24, 2012  Student Photographer
RickyTickyTavvy Featured By Owner Feb 23, 2012
Funny, when I saw the Mercedes ad, I thought I had seen it before. I just knew it and so I cam here to let you know that Mercedes has three variations on your original art.

Seems like you already know.

I came across the Mercedes ad at

FWIW, I like your design best. The mercedes looks too industrial.
yasmeanie Featured By Owner Feb 24, 2012  Professional Digital Artist
Thanks for the kind words! It's ridiculous really. I've learned to not let it get to me so much anymore. :/
danimals Featured By Owner Mar 17, 2011
Wow...that is unacceptable
(not that any art theft is...but considering the size/reputation of the agency...not to mention that they were probably paid a crazy sum of money...)
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